Marketing Tactics

Reaching your target market is one of the most important – and challenging -- keys to success.

A complete, unbiased understanding of the marketplace and your competitors is critical to cost effectively reaching potential clients. We can dissect the industry, harvest competitive data, appraise relative strengths and weaknesses, quantify market opportunities, and help you decide how to best influence purchase decisions. A variety of techniques, including research, interviews, surveys and focus groups are employed to gather relevant market intelligence.

Catapult team members also can help implement marketing strategies. We can prepare collateral materials and proposals, write marketing and public relations pieces and organize marketing activities, such as workshops and open houses. Think of us as your virtual marketing department.

Our marketing services include:

Marketing and Distribution Plans
Pricing Strategies
Competitive Analyses
Assessments of Strengths, Weaknesses, Opportunities and Threats
Market Research
Focus Groups
Proposal Preparation
Public Relations Activities
Special Events
Copy Writing
On-Line Communications